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Coaching is not a new idea. As a matter of fact, the society of yesteryear was much more attuned to the paradigm than that of todays. We have a whole generation that knows very little of the apprentice model of living. What I call, “the apprentice model” of living was the norm for many millennia. That model basically says that it takes the human element to produce character, skill, and expertise.

It seems that with the onset of the Industrial Age, it seems we lost much of our apprentice mindset, which in turn was a step back from the coaching model of life. The Information Age did not fare much better, but took us deeper into and in theoretical model of learning. In the theoretical model learning is more conceptual rather than hands-on. Of course theoretical learning is needed, but not at the expense of hands-on training. The result of a theoretical learning model has been a society that is disconnected and relationally disjointed.

This kind of mindset and culture in society has paved the way for the coaching movement to arise. It has produced an urgent felt need for human interaction and coaching has rushed in to fill that vacuum.

Although modern day coaching is quite different, the roots of modern day coaching come from the behavioral sciences arena. Coaching has been unavailable for some 25 years now. However it’s popularity has only come of age over the last 10 years. Coaching has typically been relegated to the arena of athletics, however, not any longer.

Coaching has now grown to be the second fastest growing vocation on the planet, Second only to information technology. Coaching is now found in 80% of all Fortune 500 companies. It is popping up wherever there is a need that arises in society. We have relationship coaches, executive coaches, leadership coaches, just to mention a few. Most coaches find a niche in their practice. That is, an area of expertise, or passion for them as an individual from which they can best live out their strengths and gifts.

Many psychologist, psychiatrist, and therapist are embracing the coaching model and implementing it into their regular practice. Coaching is here to stay for a a while.


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